About Yet Analytics

Leveraging years of experience solving unique data challenges.

We Are a Team



Our Story

Yet Analytics' story begins in Baltimore where five Johns Hopkins denizens with backgrounds in learning science, experiential education, and instructional technology linked up to build an app to measure and provide certification for informal learning. Very quickly they failed. But the reason they failed was due to technical limitations. When they took a deeper look at these technical problems, they realized that a solution to their own problem could provide a more impactful benefit to everyone in the learning and training space than the original app ever could. And so Yet Analytics was born in November of 2014.

Today, Yet's technology and expertise is at the core of the Data Analytics and Visualization Environment effort at the Advanced Distributed Learning Initiative at the US Department of Defense. Our software powers the learning ecosystems of Fortune 500 companies and large educational institutions. We are recognized experts in the space of xAPI and modern learning technologies and we actively participate and provide thought leadership within global standards activity at the IEEE. Our team's command of knowledge regarding data technologies provides guidance to leading international organizations. And we're still proudly based in Baltimore, just two-and-a-half blocks north of the Inner Harbor.


Our Vision

We believe that by increasing the accessibility, visibility, and actionability of data, we can increase the capability and capacity of people to take on their missions and drive towards success.



We are deeply dedicated to learning and we bring real experience. Yet Analytics was founded by educators, designers, and instructional technologists from The Johns Hopkins University in Baltimore, Maryland. As a startup founded in Baltimore by a cross-generational team of women and men, we put a lot of stock in diversity of thought, experience, and creative capabilities. We are dedicated to our work and we're humbled to have been honored with the Nielsen Data Visionary Award at TechCrunch Disrupt and to have gained the trust of customers across government, commercial, and education sectors. We are a venture-backed small business and we still build all of our technology on-shore and in-house at our headquarters in Baltimore, Maryland.



Our leadership is active in global standards development chairing both the IEEE Learning Technology Standards Committee Technical Advisory Group on xAPI and the IEEE IC Industry Consortium on Learning Engineering as well as the IEEE AIS Subgroup for the standardization of evaluation practices for Adaptive Instructional Systems. We are charter members of the Total Learning Architecture Working Group hosted by the Advanced Distributed Learning Initiative at the U.S. Department of Defense. And Yet Analytics' leadership participated on the Data Solutions Roundtable at the Global Partnership for Education.


Our Culture

We are proud to be innovators at the intersection of data and learning. And we are a team pushing the envelope of what's possible. We strive to help customers achieve their objectives. We are tireless in our pursuit of the right solution. And we pride ourselves on quality of design, thoughtfulness, and execution. 


Our Team

Yet Analytics is a team of nerds. We are artists, engineers, and explorers. We believe in the power of technology to build the future we want to live in, and we work to make that reality. Every day. We call Baltimore home, and we care deeply about the future, our city, and what it means to be human in a world surrounded by technology. We build technology that matters. Interested in joining our team? Our stack is Clojure up and down. Connect with us anytime to talk about potential job opportunities.


Our Honors

  • 2018 AFWERX Challenge Finalist: Pilot Training Next
  • 2017 realList Startup, Technical.ly Baltimore
  • 2016 Tech Startup of the Year, Baltimore Innovation Week
  • 2016 Maryland Incubator Company of the Year Finalist
  • 2016 Nominee for the Rising Star Award
  • 2015 Nielsen Data Visionary Award at TechCrunch Disrupt San Francisco
  • 2015 Betamore VC Pitch Competition Award




Shelly Blake-Plock, CEO

Mike Anthony, VP of Enterprise Solutions


Cliff Casey, Chief Technology Officer

Milt Reder, VP of Engineering

Erika Lee, Director of Design

Boris Boiko, Software Engineer / Security Lead

Jeremy Gardner, IT Project Manager

Will Hoyt, Data Engineer

John Newman, Software Engineer

Henk Reder, System Integrations Engineer

Kelvin Qian, Intern Data Engineer

Advisory Board

Josh Goldberg, CCO at Sunlight Financial

Paul Palmieri, Former CEO at Millennial Media

Rebecca Ranich, Director at Questar

Mike Lombardi, Amazon Web Services

Vadim Polikov, Former CEO at Astrum Solar

Eric Sheninger, Senior Fellow at ICLE

Michael Smith, COO at Everseat

David Morgan, Partner at STS International


Shelly Blake-Plock

Rose Burt

Margaret Roth


TCP Ventures

Grotech Ventures


Baltimore Angels

Dingman Angels

A-Level Capital




Board of Directors

Chris Hoyt, Chairman of the Board

Shelly Blake-Plock, President

Steve Root, Board Director

Chris College, Board Observer

Business Services

Cooley, Legal

SC&H, Tax Advisory

Marshall Financial Services, Accounting

ETC, Incubation