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About Yet

We are experts in xAPI and learning analytics with xAPI Profiles. We are currently developing the Data Analytics and Visualization Environment for xAPI and the Total Learning Architecture for the Advanced Distributed Learning Initiative at the US Department of Defense.

Have a question? Contact us today!

Our Mission

We began with a mission to make learning data more accessible, visible, and actionable. Today government, commercial, and academic organizations use our technology to create mission control for training and education.

Our Story

Yet Analytics' story begins in Baltimore where five members of the Johns Hopkins community — with backgrounds in learning science, experiential education, and instructional technology — linked up to build an app to measure and provide certification for informal learning. Very quickly they failed. And the reason they failed was due to technical limitations. When they took a deeper look at these technical problems, they realized that a solution to their own problem could provide a more impactful benefit to everyone in the learning and training space than the original app ever could.

And so Yet Analytics was born in November of 2014. Today, Yet's technology and expertise powers the learning ecosystems of customers across defense, industry, and education. We are recognized experts in the space of xAPI and modern learning technologies and we actively participate and provide technical expertise within global standards activity at the IEEE. Our team's command of knowledge regarding data technologies provides guidance to leading international organizations, but we're still proudly based in Baltimore, just two-and-a-half blocks north of the Inner Harbor.

“I have worked with Yet for over a year and they have been an amazing partner”

Ralph Morales
Director of Innovation Incubations

Our Team

Yet Analytics is a team of nerds. We are artists, engineers, and explorers. We believe in the power of technology to build the future we want to live in, and we work to make that reality. Every day. We call Baltimore home, and we care deeply about the future, our city, and what it means to be human in a world surrounded by technology. We build technology that matters.


Shelly Blake-Plock, President & CEO
Cliff Casey, Chief Technology Officer
Chris Hoyt, Chairman of the Board
Steve Root, Board Director
Chris College, Board Observer


Milt Reder, VP of Engineering
Will Hoyt, Data Engineer
Henk Reder, System Integrations Engineer

Advisory Board

Josh Goldberg, CCO at Sunlight Financial
Paul Palmieri, Former CEO at Millennial Media
Rebecca Ranich, Director at Questar
Mike Lombardi, Amazon Web Services
Vadim Polikov, Former CEO at Astrum Solar
Eric Sheninger, Senior Fellow at ICLE
Michael Smith, COO at Everseat
David Morgan, Partner at STS International


TCP Ventures
Grotech Ventures
Baltimore Angels
Dingman Angels
A-Level Capital


Shelly Blake-Plock
Rose Burt
Margaret Roth

Business Services

Cooley, Legal
SC&H, Tax Advisory
Marshall Financial Services, Accounting
ETC, Incubation

Interested in joining our team?

Get in touch today!