Yet Analytics Blog

Margaret Roth By Margaret Roth • June 13, 2017

Defining Experience Data


Part of the unique way that Yet considers the learning ecosystem is that we place experience – and experience data – at the center. Between the traditional LMS, in-person training, just-in-time microlearning, training games and simulations, a typical learning ecosystem might have a half dozen or more tools producing interaction data on an ongoing basis in just as many different formats.

Yet considers all of this data to be experience data, ideal for formatting and storing in a Learning Record Store with the Experience API (xAPI). Experience data goes beyond just traditional learning data – think of experience data as a combination of activity, learning, behavior, and performance data.


Activity data is what people do, including things like daily tasks and interactions. Activity data sources include tools like email, team communications, calls responded to, actions logged in salesforce, and other general activity.


Learning data is what people are learning in their role or in their department, including both formal and informal learning. Independent informal learning might include a content library or video subscription service that the company provides employees access to, or scheduled sessions with a mentor in another department. Formal learning might include an in-person compliance training course, a webinar hosted by a software provider, or a training course in the organization’s Learning Management System.


Behavior data reflects how a team member’s activity, engagement with other team members, and success changes over time, typically as a result of the learning or training programs ongoing within the organization. Behavior data provides insight into how engaged and effective a team member is and can help us uncover opportunities where there may be issues with the training or process in particular job functions.


Performance data includes learning scores and outcomes as well as on-the-job performance and outcomes. Performance data sources can include assessment results, personal review rankings, survey or self-assessment results; on the business outcomes side, performance metrics might include sale volume, individual deals closed, individual contributions to revenue, and client satisfaction. These are all different lenses through which we can look at and understand how an individual, team, department, cohort, region, or even a company as a whole are performing.

The Data of Experience

By collecting experience data from across your learning ecosystem, you can begin to measure learning activity, resource use, and engagement – and start to see the impact of learning investment, evaluate the effectiveness of learning resources, and define your organization’s experience graph.

Interested in getting a better understanding of the roadmap to collecting experience data?

Join us Friday June 16th for a webinar on the Roadmap to xAPI.

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