Business Rx: Blazing a path is cool. But to make money, he needs to explain why this trip matters.

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Business Rx: Blazing a path is cool. But to make money, he needs to explain why this trip matters.

"This week, an entrepreneur specializing in data analysis is urged to not fall in love with technology for technology’s sake. — Dan Beyers

The entrepreneur

Shelly Blake-Plock and his team collectively have decades of technical experience in information security, learning science, and engineering data platforms. Working within the open-source software community, they built a commercial data platform based on Department of Defense technologies.

The team founded Baltimore-based Yet Analytics in November 2014, with Blake-Plock at the helm. After several months of pilot testing, the start-up is working with its first set of clients.

The pitch

Shelly Blake-Plock, chief executive, Yet Analytics

“We’ve built a platform that allows for the interoperable collection of big data from a variety of sources used by corporations to track human performance and outcomes – everything from Web services and mobile applications to wearable devices. We bring that all together in one place in a common format, allowing for accessible and useful data analysis."

Read more on the Washington Post.