How Kevin Plank put a spotlight on Baltimore at SXSW

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How Kevin Plank put a spotlight on Baltimore at SXSW

"Kevin Plank’s keynote at SXSW made headlines with his declaration that “data is the new oil” and a call to startup founders to make money right away. But one of the most passionate moments of the Under Armourfounder’s talk came when moderator and Fast Company editor Robert Safian asked Plank about his investment in Baltimore (via his grand plans in Port Covington)...

The talk resonated with a few Baltimore founders attending SXSW who were in the audience.

Seeing Baltimore represented as a place that’s birthing new tech and innovation strategies on the same stage where President Barack Obama spoke a few days prior was inspiring for Yet Analytics cofounder Margaret Roth.

She said Plank’s talk was showing the way for Baltimoreans to think about ourselves. “We are national. We are big-time. We are a city that maters,” she said."

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