It's Not About Big Data, Its About Smart Data

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It's Not About Big Data, Its About Smart Data

September 25, 2015

"Are you tired of hearing about “big data”? The term might be overhyped, but it’s not going anywhere. We live in a world where we’re inundated with information, from a variety of sources that come at us quickly; but big data is useless without some sort of analysis to make sense of it all. Increasingly, Nielsen’s mission has been to turn big data into something far more useful for making impactful business decisions: Smart data. Smart data is actionable data and it requires data companies to be innovative and fast moving.

One way to do this is by investing in small and early-stage start-ups to encourage the digital innovation that moves businesses forward. It’s win-win; start-ups receive funding, strategic guidance, operational support, office space, hands-on management, business development and access to a network of global partners. The larger company fosters innovation in the industry and access to cutting-edge technology that fuels business forward. Nielsen Innovate, an early-stage technological incubator, was launched in 2013, focusing on market research, consumer behavior, data analytics, mobile and new media."

Read more in Nielsen's Newscenter.