Multi-Screen Advertising is the New Norm

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Multi-Screen Advertising is the New Norm

"The broadcast industry is moving towards integrated multi-screen advertising. Recent Nielsen and comScore studies have shown that viewers are more engaged and more likely to watch TV programming longer while using second screen apps.

A 2014 Nielsen study, conducted in Canada, shows that the spending/revenue of multi-screen campaigns will increase significantly over the next three years. In 2014, about 25% of ad campaign budgets were spent on multi-screen apps and this number is expected to rise to 50% in 2017...

Yet Analytics, a data analytics company that streamlines the data collection process, recently received the 2015 Nielsen Data Visionary Award at TechCrunch Disrupt SF. Although this startup currently does not offer any product for media measurement, its technology has great potential in tracking second screen activities."

Read more on the Broadcast Blog from the National Association of Broadcasters.