The latest investment by the National Association of Broadcasters’ NAB Labs could help radio better harness the big data that increasingly drives the broadcasting, measurement and advertising industries.
The NAB has invested an undisclosed sum in Yet Analytics; the company provides cutting-edge platforms for the multi-source collection and analysis of performance data for Fortune 500 companies and other organizations. Their goal is to make that data more visible and useful.
The NAB says the investment is part of its continuing commitment to innovation and the incubation of new ideas.
Baltimore-based Yet Analytics leverages open source technologies using methods originally developed within the U.S. Department of Defense. Intended to simplify and leverage the data, Yet Analytics has applied its technology to improve workforce efficiency. Last year, it received the Nielsen Data Visionary Award at TechCrunch Disrupt SF in San Francisco.