National Association of Broadcasters has started investing directly in tech startups

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National Association of Broadcasters has started investing directly in tech startups

"Without fanfare, the National Association of Broadcasters has rebranded and expanded a small in-house technology development program. Also, kicking the disrupt-yourself stakes up a notch, it has taken direct early-stage investment positions in three companies over the last year...

And perhaps more important, in an industry as entrenched in rigid news formats as print newspapers ever were, companies can see the case for letting startup ventures do the disrupting rather than trying to develop such products on their own.

Sam Matheny, NAB's chief technology officer, told me in a phone interview that the other two investments have been in Antenna, a content engagement company that harvests information on how users interact with mobile and Web content, and Yet Analytics, which specializes in multi-source data collection."

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