"WASHINGTON--(BUSINESS WIRE)--A prototype ATSC 3.0 receiver and gateway demonstrating the Interactive Environment will be featured during NAB Show, April 18-21, 2016, Las Vegas Convention Center, Las Vegas, Nev., in the PILOT booth (SU16009) at the Futures Park exhibition in the east end of South Hall, Upper Level...
Advanced analytics for the increased engagement offered by the Interactive Environment of Next-Gen TV is another opportunity for broadcasters. Yet Analytics has integrated their software into the prototype gateway and will demonstrate real-time viewing and engagement metrics.
“This is early and important work that begins to show the promise of Next-Gen TV,” said Sam Matheny, NAB’s CTO. “We’d like to get to a place where we can share our prototype and SDK with other developers and content providers to build out additional and even more compelling use cases. I hope you’ll see something like that happen as we proceed.”
The Interactive Environment prototype was developed as part of PILOT’s ATSC 3.0 Gateway project, in collaboration with OpenZnet, Opera TV and Videon Central. Additional support for the demonstration was provided by Monumental Sports Network, true[X], Dolby®, Harmonic and Sinclair Broadcast Group."