Raising a seed round isn’t only about the money: Yet Analytics cofounders

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Raising a seed round isn’t only about the money: Yet Analytics cofounders

"Seed rounds aren’t only about the cash.

Money may be the desired end result of an initial outside investment round, but the process of raising capital is ultimately about setting a course for the company, Yet Analytics cofounders Shelly Blake-Plock and Margaret Roth told a group of entrepreneurs and community members at Startup Soiree on Wednesday night. Blake-Plock described the initial investment round as a mortgage on the company’s future.

“When we started up this company, we didn’t start it for the purpose of getting a mortgage, we started it for the purpose of building a home,” he said."

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