Why the National Association of Broadcasters is Investing in Startups

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Why the National Association of Broadcasters is Investing in Startups

"The National Association of Broadcasters is taking a look around the corner to see what vehicles are coming in the world of broadcast—and possibly to pilot them. NAB has been exploring broadcasting startups, and now it plans to expand its innovator initiative.

NAB Labs is in the midst of a transition—complete with a name change to PILOT—after investing with three early-stage companies. One is Haystack TV, in which users can set up personalized video news streams. Another is Antenna, which allows publishers and retailers to create simple, customized audience-feedback tools on mobile and web content. And the third is Yet Analytics, a platform built to connect data for decision makers."

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